THE SELFRIDGES CORNER SHOP- VICTORIA BECKHAM

“I wanted to create an immersive experience that would feel like an extension of my creative world, but also of my home — intimate and full of personal touches, with a real focus on architectural lines, rich textures and colors,” Beckham said

At THE LONDON & STONE, anticipation was high as we stepped into the newly opened House of VB at the iconic Selfridges Corner Shop—a space curated by VICTORIA BECKHAM herself. For those familiar with Beckham only through fashion runways or glossy magazine spreads, this pop-up is a revelation. It offers a rare, immersive glimpse into the creative world of a designer who effortlessly blurs the lines between fashion, beauty, architecture, and interior design. Within the storied walls of one of London’s most revered department stores, Beckham beautifully brings these disciplines together, redefining the modern retail experience.

House of VB at Selfridges will be a walk-through the British designer’s fashion, beauty and fragrances universe and takes slight inspiration from her home and store.

When : Pop up ends Nov 1 Where The Selfridges Corner Store, London

The House of VB at Selfridges Corner Shop. Photography Jeffrey Hahn | Interview WWD